It’s time to scale with paid advertising

Grow your online sales, inquiries (leads) and email subscribers.

Welcome to Pretty Social, where we specialise in elevating your brand through paid media advertising. Our tailored approach will help you compete in the digital sphere, scale your brand and focus on meeting your ROI targets all while learning more about your target audience everyday.

Let Pretty Social help you propel your business on platforms like Google, Meta (Facebook & Instagram), LinkedIn, and TikTok.

Welcome to Pretty Social, where we specialise in elevating your brand through paid media advertising. Our tailored approach will help you compete in the digital sphere, scale your brand and focus on meeting your ROI targets all while learning more about your target audience everyday.

Let Pretty Social help you propel your business on platforms like Google, Meta (Facebook & Instagram), LinkedIn, and TikTok.

Lead Generation vs Online Purchase

Whether you operate in the world of eCommerce or seek to generate more leads, Pretty Social is your strategic partner.

For online retailers, our approach goes beyond showcasing products; it crafts an immersive brand experience that captivates your audience.

If your focus is on inquiries and lead generation, our tailored strategies ensure every click counts, driving high-quality interactions with potential customers.

  • Multi-Platform Integration: From Google Ads, Meta Ads, LinkedIn, or even TikTok we strategically position your brand across platforms, ensuring maximum exposure and engagement.
  • Audience Targeting Expertise: Our thoughtfully curated targeting strategies pinpoint your ideal audience, driving high-quality leads and inquiries.
  • Data-Driven Insights: Pretty Social doesn’t just run campaigns; we analyze data meticulously, offering valuable insights that refine and optimize your efforts over time.

Meta Ads vs Google Ads: Navigating the Digital Landscape

In the ever-evolving realm of digital advertising, choosing the right platform is pivotal. At Pretty Social, we understand that the nuances between Meta Ads and Google Ads can significantly impact your campaign’s success. Let’s delve into the distinctive qualities of each, ensuring your brand takes the perfect stride in the digital landscape.

Google Ads: Navigating Intentful Searches

In the vast digital landscape, Google Ads is your key to unlocking new opportunities. Imagine reaching potential customers actively searching for what you offer – that’s the magic of paid search. With over 3.5 billion daily searches, Google is your gateway to an immense audience seeking products and services just like yours.

Our promise? It’s not about who spends the most; it’s about the quality and relevance of your ads. We understand the importance of crafting compelling, optimized ads that resonate with your audience, ensuring your business stands out without breaking the bank.

Meta Ads: Connecting in a Social Sphere

Now, think social. Meta Ads on Facebook and Instagram takes you beyond keywords, tapping into the interests and behaviors of your potential customers. With 1.55 billion monthly active users, Facebook isn’t just a platform; it’s an opportunity to connect intimately with your audience.

Picture visually captivating ads seamlessly blending into users’ feeds – that’s the allure of Meta Ads. Our expertise lies in leveraging Facebook’s incredible granularity, allowing your business to target audiences with precision. The result? An aspirational visual experience that leaves a lasting impression.

We recognize the individual strengths of Meta Ads and Google Ads. Whether you seek to foster social connections, engage visually, or capitalize on search intent, our experts craft a tailored strategy that aligns with your business objectives.

Our Full Funnel Strategy

Your website sees numerous visitors, but nearly 96% aren’t ready to make a purchase. Here’s the secret: the Marketing Funnel. It’s not just a concept; it’s a journey your potential customers embark on. From building awareness to making a purchase and beyond, it’s a seamless path we help you create.

Why It Matters:

  • Higher Brand Recognition: Reach beyond the obvious and make your brand unforgettable.
  • More Leads, More Conversions: A robust strategy means more potential customers reaching the finish line.
  • Elevated Customer Value: From the first click to becoming an advocate, maximize the value of each customer.

Your potential customers are just getting acquainted. It’s about building brand awareness and recognition. Our strategy? Focus on their pain points and needs, not just your products. We cast a wide net using cold audience targeting (people who have never heard of your brand) to introduce your products to new people. By resonating with broad audiences, we ensure a substantial pool of potential customers to filter through the funnel.

Potential customers actively consider their options. Now, it’s about nurturing and guiding them. We provide valuable content to guide their consideration towards your brand. It’s about educating and entertaining while helping them solve pain points or fulfill needs. The goal? Move them through the funnel with compelling offers and clear calls-to-action.

Leads are now familiar with your brand and have engaged in some way. It’s the final push to convert visitors/leads into paying customers. Strategies like retargeting, personalised email campaigns and special offers/bonuses come in to play. The focus is on optimizing the conversion process, making it easy and enticing.

Our promise

Give your brand the digital presence it deserves.

We partner with passionate brands who seek to grow by finding holistic digital marketing solutions that not only meet their monthly targets and goals, but create sustainable strategies to fit within your budget, and foster authentic working relationships.

Additional services

eCommerce or company Websites
(WordPress or Shopify)

Landing page development
Email Marketing

Content creation
(copywriting, photography or videography)

Why work with us?

We categorise ourselves as a ‘boutique’ agency for a reason…
Here’s why we think you’ll enjoy working with us:

We are


Years of industry experience means that we’ve built up an enviable little black book of suppliers and an arsenal of strategies to share.

We are


‘Kindness’ and ‘mindfulness’ are two very important words in the Pretty Social vocabulary. We love working with different types of people and businesses – we are social by nature!

We are


We aim to understand our clients’ needs effectively to deliver ongoing value with fewer headaches.

We are

result driven

We define your core goals and set targets in place to make it happen.

We’re all about the numbers, and getting a good return on your ad budget.

Here’s our average numbers over the last 12 months.

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0 Million
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“We cannot recommend Pretty Social enough for their outstanding paid marketing and social media ads services. Anina, the owner, consistently goes above and beyond to ensure the best results for each customer.

Her personal touch and genuine commitment make working with Pretty Social feel more like having a partner in the digital marketing journey. Anina’s dedication to delivering excellence truly sets Pretty Social apart. If you’re looking for a team that cares about your success as much as you do, Pretty Social is the way to go!”

Jandri, The Velvet Cake Company

“I’m very happy with their professional service! It has had a great impact on my LK Fitness App sales. I have peace of mind that my App will be properly advertised to the right audience every month, and I love their monthly feedback. Thanks for taking the advertising stress off my shoulders!”

Linda Kriel, LK Fitness

“They understand all the technical forever changing updates and back-end bits to Shopify, social media & Mailchimp but they also make everything look irresistible to customers. They have taken my business to the next level.”

Chelle Lovatt, Dear Deer

How to start working with us

Online marketing is both a science and an art – consisting of many layers of research and brand engagement to ensure great results. Are you ready to invest to take your business to the next level?


Inquire & Book a Call

If you already know which services/package you’re interested in, you can book a 30 min (free) discovery call to discuss your requirement and find out if we’ll be a good client/agency match.


Cost Estimate

Once we’ve researched your online activities and met with you, we will provide a detailed proposal and quotation for the marketing activities we suggest. This will help you to prioritise which services you’d like to start with and how this fits with your monthly budget.



Once the SLA has been signed, we can start with client onboarding and set-up right away. This looks different for each client, and we take you through the process step-by-step.



We’ll create a digital marketing strategy for your brand including campaign objectives, platforms, target audience and brand positioning.

Book a FREE 30 min Discovery Call

Ready to take your business to the next level with paid advertising? Complete the form below to book a free 30 min discovery call with us to discuss your requirements and find out if we’ll be a good client/agency match.

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