We love telling brand stories in unique ways

What we do

At Pretty Social we’re a goal-orientated female-led team spesialising in all things digital marketing with a passion to help businesses grow with a holistic approach.

From e-commerce, to B2B and lifestyle-focussed businesses, our team of experts will strategically design and grow your brand to achieve your measurable goals and scale your business with an authentic online presence.

it’s a good one

Main services

We’ll take care of every detail of your marketing strategy across a wide range of popular platforms, and turn followers into paying clients.

Paid Advertising
  • Meta Ads (Facebook & Instagram)
  • LinkedIn & TikTok Ads
  • Google Ads
Email Marketing
  • Automated Mailers
  • Email Campaigns
  • Newsletters/ Marketing Campaigns
  • Database Building
Websites
  • eCommerce Websites
  • Design & Development
  • Website Maintenance

Additional services

Brand Design
  • Brand Identity
  • Graphic Design
  • Social Media Templates
Content Creation
  • Brand/Product Photography
  • Videography
  • Copywriting
Social Media
  • Strategies
  • Social Media Management
  • Community Management
  • Influencer Marketing

Why work with us?

We categorise ourselves as a ‘boutique’ agency for a reason…
Here’s why we think you’ll enjoy working with us:

We are

resourceful

Years of industry experience means that we’ve built up an enviable little black book of suppliers and an arsenal of strategies to share.

We are

personable

‘Kindness’ and ‘mindfulness’ are two very important words in the Pretty Social vocabulary. We love working with different types of people and businesses – we are social by nature!

We are

agile

We aim to understand our clients’ needs effectively to deliver ongoing value with fewer headaches.

We are

result driven

We define your core goals and set targets in place to make it happen.

First steps to working with us

Discovery call

If you already know which services/package you’re interested in, you can book a 30 min (free) discovery call to discuss your requirement and find out if we’ll be a good client/agency match.

Consultation

Not sure which services you need? We’ll do an online audit to see what online marketing activities you are currently doing, We’ll meet in order to learn more about your business, your goals and how we can help you improve, and to find out if we’ll be a good client/agency match.

Clients we’ve worked with

Our promise

Give your brand the digital presence it deserves.

We partner with passionate brands who seek to grow by finding holistic digital marketing solutions that not only meet their monthly targets and goals, but create sustainable strategies to fit within your budget, and foster authentic working relationships.

Blog & Resources

A library of why’s & how-to’s

Level up your marketing game

Testimonials

“Absolutely loved working with Pretty Social. It was such a refreshing experience and the team provided us with helpful tips and an outstanding strategy that is so easy and straightforward to implement. I would recommend them for any business big or small!”

Liesl Carstens, Montagu Snacks

“The team from Pretty Social is not only friendly, creative, hardworking, enthusiastic and visionaries; most importantly they deliver what they have promised and so much more!”

Aletté-Johannie Winckler, SA Image

“Pretty Social did a fantastic job creating a website for me, were easy to communicate with and finished on time with a website that exceeded my expectations!”

Matt Dubber, Element Optics

“Great , efficient, friendly service. We love our new brand look and website designed by Anina and the team at Pretty Social. Highly recommend Pretty Social. Give them a call you won’t be disappointed.”

Rae Gouws, Lifestyle Awnings

“They understand all the technical forever changing upgrades and back-end bits to Shopify, social media & Mailchimp but they also make everything look irresistible to customers. They have taken my business to the next level.”

Chelle Lovatt, Dear Deer

“Every creative design they deliver reflects the love and passion they have for their work and for my business. I couldn’t be happier with my new Shopify website.”

Andrea Hurter, Maria Cosmetics

“I’m very happy with their professional service! It has had a great impact on my LK Fitness App sales. I have peace of mind that my app will be properly advertised to the right audiences every month, and I love their monthly feedback. Thanks for taking the advertising stress off my shoulders!”

Linda Kriel, LK Fitness

“It was such a lovely experience working with Anina and her team. I thoroughly enjoyed the process, quick, easy and efficient. So happy with my branding and social media plan. I will definitely continue working with them.”

Kirby Hendricks, Nutrition by Kirby

“I get so many compliments for my newsletters and my clients just love them. Our marketing efforts are really making a big impact on my business.”

Madeleine Hugo, The Cotton Company

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Instagram is our thing

The "Founder-as-a-Doll" trend is giving scroll-stopping content — and eCommerce brands, this one’s for you.

Think: Barbie packaging… but make it your brand.

Here are 3 creative ways to use this trend to stand out:

1️⃣ Founder or team as dolls (complete with their workday must-haves)

2️⃣ Your products styled like boxed collectibles

3️⃣ Your customer avatars turned into mini action figures with your products as accessories

This trend is nostalgic, fun, and super shareable — perfect for building brand love

Which idea would your brand totally rock?

👉 Comment 'Barbie' and I'll send you the ChatGPT prompt!

#aibarbieboxchallenge #aibarbiechallenge #ecommercemarketing #brandstrategy #foundercontent #ugctrend #contentideas #socialmediamarketing
This year, I wanted to start a new tradition with my team—one that keeps us grounded, positive, and growing together. 💛✨

Inspired by @jayshetty , we created a Team Gratitude Jar. Each week, we’ll write down something we’re grateful for—big wins, small joys, or lessons learned—and watch it fill up with reminders of how far we’ve come.

Because in business (and life), it’s easy to focus on what’s next… but taking a moment to appreciate the journey? That’s where the real magic happens. ✨

Who’s starting their own gratitude jar with us? 

Drop a 🙌 if you’re in! 

#GratitudeJar #TeamCulture #WorkplaceWellness #PrettySocial
Bespoke Brand Design for Anina Potgieter Optometrists ✨

We loved working on a refined brand design for our new client, Anina Potgieter Optometrist - based in Stellenbosch, ensuring her practice’s identity is polished, cohesive, and professional.

While keeping her existing logo, we designed a letterhead, business card, email signature, thank-you stamp, and a unique brand pattern — all brought together in a comprehensive brand guide.

This project reflects her brand’s expertise and warmth, with a seamless design across all touchpoints. Plus, we’re currently crafting her new website, launching this April — watch this space! 👀

Ready for a brand refresh? Let’s bring your vision to life!

#BrandDesign #VisualIdentity #OptometryBranding #PrettySocial @aninapotgieter
💡 Meet the dream team behind Pretty Social! 💻✨

From strategy to execution, we make marketing magic happen:
👩‍💼 Anina Heyns – Founder & CEO, the visionary behind it all.
📱 Caitlin Anderson – Social Media Coordinator, keeping brands buzzing online.
📊 Amy Nilsen – Paid Ads Specialist, turning clicks into conversions.
📂 Kait van der Schyff – Account Manager, making sure everything runs smoothly.

And while you see the four of us, we’ve got an incredible network of preferred suppliers and subcontractors working behind the scenes to bring our campaigns to life! 🎬✨

Together, we help businesses grow through smart, results-driven digital marketing!

#DreamTeam #MarketingExperts #SocialMediaMarketing #PaidAds #EcommerceMarketing #MarketingThatWorks
📢 Instagram Ad Sizes You NEED to Know! Save This! 👀

Running ads on Instagram? Make sure your creatives are optimized for every placement! 📲✨ 

From Stories to Reels, Feed to Explore — here’s the breakdown of ideal image and video sizes to make your ads stand out.

Here’s a quick breakdown of the best ad sizes for:
✅ Feed Ads
✅ Stories Ads
✅ Reels Ads
✅ Carousel Ads
✅ Explore Ads

👉Swipe through to get the exact dimensions you need!

💡 Pro Tip: Using the correct ad sizes reduces pixelation, improves engagement, and increases conversions!

Need expert help with your digital ads? We have you covered!

Drop us a DM or visit our website to get started.

#InstagramAds #MetaAds #PaidSocial #SocialMediaMarketing #FacebookAds #DigitalMarketingTips #AdCreatives #MarketingStrategy #PerformanceMarketing #ContentMarketing
Keeping a remote team connected isn’t always easy, but regular in-person catch-ups make all the difference! 💡

Every six weeks, we step away from our screens, grab a coffee, and focus on how we work—refining our processes, improving collaboration, and making sure our systems truly support us.

At this session, we:
✅ Found a better project management tool to boost productivity
✅ Reviewed our packages, pricing & client onboarding
✅ Recorded some fun Reels to get the creativity flowing 

Fueled by coffee, matcha, and great conversation, we left feeling inspired and aligned. Can’t wait for the next one!

Do you do team strategy sessions? Let me know how you keep your team connected! 

@vidaecaffe_official
@paardevlei_sentrum

#TeamCulture #RemoteWork #Productivity #prettysocial #projectmanagementtools