We love telling brand stories in unique ways

What we do

At Pretty Social we’re a goal-orientated female-led team spesialising in all things digital marketing with a passion to help businesses grow with a holistic approach.

From e-commerce, to B2B and lifestyle-focussed businesses, our team of experts will strategically design and grow your brand to achieve your measurable goals and scale your business with an authentic online presence.

it’s a good one

Main services

We’ll take care of every detail of your marketing strategy across a wide range of popular platforms, and turn followers into paying clients.

Paid Advertising
  • Meta Ads (Facebook & Instagram)
  • LinkedIn & TikTok Ads
  • Google Ads
Email Marketing
  • Automated Mailers
  • Email Campaigns
  • Newsletters/ Marketing Campaigns
  • Database Building
Websites
  • eCommerce Websites
  • Design & Development
  • Website Maintenance

Additional services

Brand Design
  • Brand Identity
  • Graphic Design
  • Social Media Templates
Content Creation
  • Brand/Product Photography
  • Videography
  • Copywriting
Social Media
  • Strategies
  • Social Media Management
  • Community Management
  • Influencer Marketing

Why work with us?

We categorise ourselves as a ‘boutique’ agency for a reason…
Here’s why we think you’ll enjoy working with us:

We are

resourceful

Years of industry experience means that we’ve built up an enviable little black book of suppliers and an arsenal of strategies to share.

We are

personable

‘Kindness’ and ‘mindfulness’ are two very important words in the Pretty Social vocabulary. We love working with different types of people and businesses – we are social by nature!

We are

agile

We aim to understand our clients’ needs effectively to deliver ongoing value with fewer headaches.

We are

result driven

We define your core goals and set targets in place to make it happen.

First steps to working with us

Discovery call

If you already know which services/package you’re interested in, you can book a 30 min (free) discovery call to discuss your requirement and find out if we’ll be a good client/agency match.

Consultation

Not sure which services you need? We’ll do an online audit to see what online marketing activities you are currently doing, We’ll meet in order to learn more about your business, your goals and how we can help you improve, and to find out if we’ll be a good client/agency match.

Clients we’ve worked with

Our promise

Give your brand the digital presence it deserves.

We partner with passionate brands who seek to grow by finding holistic digital marketing solutions that not only meet their monthly targets and goals, but create sustainable strategies to fit within your budget, and foster authentic working relationships.

Blog & Resources

A library of why’s & how-to’s

Level up your marketing game

Testimonials

“I get so many compliments for my newsletters and my clients just love them. Our marketing efforts are really making a big impact on my business.”

Madeleine Hugo, The Cotton Company

“Every creative design they deliver reflects the love and passion they have for their work and for my business. I couldn’t be happier with my new Shopify website.”

Andrea Hurter, Maria Cosmetics

“I’m very happy with their professional service! It has had a great impact on my LK Fitness App sales. I have peace of mind that my app will be properly advertised to the right audiences every month, and I love their monthly feedback. Thanks for taking the advertising stress off my shoulders!”

Linda Kriel, LK Fitness

“Absolutely loved working with Pretty Social. It was such a refreshing experience and the team provided us with helpful tips and an outstanding strategy that is so easy and straightforward to implement. I would recommend them for any business big or small!”

Liesl Carstens, Montagu Snacks

“It was such a lovely experience working with Anina and her team. I thoroughly enjoyed the process, quick, easy and efficient. So happy with my branding and social media plan. I will definitely continue working with them.”

Kirby Hendricks, Nutrition by Kirby

“The team from Pretty Social is not only friendly, creative, hardworking, enthusiastic and visionaries; most importantly they deliver what they have promised and so much more!”

Aletté-Johannie Winckler, SA Image

“Great , efficient, friendly service. We love our new brand look and website designed by Anina and the team at Pretty Social. Highly recommend Pretty Social. Give them a call you won’t be disappointed.”

Rae Gouws, Lifestyle Awnings

“Pretty Social did a fantastic job creating a website for me, were easy to communicate with and finished on time with a website that exceeded my expectations!”

Matt Dubber, Element Optics

“They understand all the technical forever changing upgrades and back-end bits to Shopify, social media & Mailchimp but they also make everything look irresistible to customers. They have taken my business to the next level.”

Chelle Lovatt, Dear Deer

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Instagram is our thing

Your branding has an expiry date. Instagram just refreshed its branding after around a decade and it got me thinking...

When was the last time you looked at yours?

I'm not saying you need to completely rebrand every few years. In fact, please don't. 😅

But your business evolves. Your customers evolve. Your products evolve.
And sometimes your branding needs to evolve with it.

A brand refresh doesn't necessarily mean starting from scratch. It could mean refining your colours, typography, imagery, messaging or overall visual direction so your brand feels more relevant, cohesive and aligned with where your business is today.

Because good branding isn't just about looking pretty.
It's about being recognisable, relevant and memorable.

So, be honest...
When was the last time you refreshed your branding? 👇

#newinstagramlogo #BrandStrategy #BrandRefresh #SmallBusiness #logodesign
This is probably one of the most useful AI tools I’ve added to my business this year.

As a digital marketing agency owner, I’m constantly on discovery calls, strategy sessions, client check-ins and internal team meetings.

And if you’ve ever spent 30 minutes after a meeting trying to write up notes, create action items and send follow-up emails, you’ll understand why I love this tool so much.

I’ve been using Granola to help capture meeting notes and turn them into organised summaries, action items and next steps.

My favourite part?
We copy the action items directly into Asana and create subtasks for the team, which saves a huge amount of admin time.

We now use it for:
✔️ Discovery calls
✔️ Client onboarding meetings
✔️ Monthly client check-ins
✔️ Internal team meetings
✔️ Phone calls (on mobile)

And honestly, that’s my favourite kind of AI.
Not the flashy stuff.

The tools that quietly save you time every single week so you can focus on the conversation instead of worrying about taking perfect notes.

I’m still using the free version and it’s been more than enough for our needs.

👇 Comment GRANOLA and I’ll send you the download link. 

And let me know...
Would you like me to share more AI tools and how I’m using them in my business?

#AI #AITools #BusinessOwner #Productivity #DigitalMarketing
I honestly think this could be one of Instagram’s biggest updates for creators and brands. 👀
Instagram is currently testing a new feature called ‘Series’, and if it rolls out to everyone, I think it’s going to change the way we create content.

Instead of people searching through your profile looking for Part 2 or Episode 5, Instagram groups related Reels together and encourages viewers to keep watching.
And that’s exactly why I’m excited.

As marketers, we spend so much time trying to create one viral Reel.
But what if we started creating content people actually wanted to binge-watch instead?

Think about the brands you love following...
✨ Founder diaries
✨ Product launches
✨ Behind the scenes
✨ Tutorials
✨ Customer stories
✨ Weekly tips
That’s the type of content that builds trust over time and trust is what ultimately drives sales.

If you’re an eCommerce brand that need Series ideas, I’ve got a few ideas for you, make sure to screenshot them in my video!

👇 Are you as excited as I am? And what Series would you create for your business?

I’ve already got three new Series ideas planned... so if Instagram releases this feature, you’ll definitely be seeing them on my profile!

#InstagramUpdates #ReelsStrategy #ContentMarketing #SocialMediaMarketing #SeriesFeature
I honestly think this could be one of Instagram’s biggest updates for creators and brands. 👀
Instagram is currently testing a new feature called ‘Series’, and if it rolls out to everyone, I think it’s going to change the way we create content.

Instead of people searching through your profile looking for Part 2 or Episode 5, Instagram groups related Reels together and encourages viewers to keep watching.
And that’s exactly why I’m excited.

As marketers, we spend so much time trying to create one viral Reel.
But what if we started creating content people actually wanted to binge-watch instead?

Think about the brands you love following...
✨ Founder diaries
✨ Product launches
✨ Behind the scenes
✨ Tutorials
✨ Customer stories
✨ Weekly tips
That’s the type of content that builds trust over time and trust is what ultimately drives sales.

If you’re an eCommerce brand that need Series ideas, I’ve got a few ideas for you, make sure to screenshot them in my video!

👇 Are you as excited as I am? And what Series would you create for your business?

I’ve already got three new Series ideas planned... so if Instagram releases this feature, you’ll definitely be seeing them on my profile!

#InstagramUpdates #ReelsStrategy #ContentMarketing #SocialMediaMarketing #SeriesFeature
If I had to start an eCommerce brand from scratch today, these are the first 10 things I'd focus on first (in no particular order):

1️⃣ Install Google Analytics 4 from day one.
If you can't measure what's happening on your website, you're making decisions based on guesswork instead of data.

2️⃣ Start building your email list immediately.
Don't wait until you have thousands of customers. Your email list is one of the few marketing assets you truly own.

3️⃣ Film plenty of UGC content.
People connect with people. Authentic videos showing your products in real life consistently outperform polished ads.

4️⃣ Focus on one hero product first.
It's much easier to build momentum around one product than trying to market everything at once.

5️⃣ Invest in Meta Ads early.
They remain one of the fastest ways to get your products in front of new, relevant audiences.

6️⃣ Create educational content.
Don't just sell your products—teach, inspire and solve problems. That's how you build trust and a loyal community.

7️⃣ Collect reviews from the beginning.
Social proof is one of the biggest drivers of online sales. Make it part of your customer journey from day one.

8️⃣ Set up your email automations.
Start with a Welcome Series, Abandoned Cart Series and Post-Purchase Series. These three automations can generate sales on autopilot while creating a better customer experience.

9️⃣ Learn from your competitors.
Study what's working, identify gaps in the market and look for ways to do it even better.

🔟 Keep improving your website.
Your website is never "finished". Small improvements to navigation, product pages and checkout can make a huge difference to your conversion rate over time.

These aren't overnight wins, they're the foundations I'd build if I wanted to create an eCommerce brand that grows sustainably.

📌 Save this Reel for the day you need a reminder of what actually moves the needle.

If you're already running an eCommerce business, which one would you add to this list?
The ads you expect to win usually don’t.
We’ve tested polished brand content against simple creator videos more times than I can count.

And often, the UGC ad comes out on top.
People trust people.

That’s why UGC continues to be one of the most effective ad formats on Meta.
Are you using UGC in your marketing strategy yet?

Comment CREATOR if you’d like to learn more about our Pretty Social Creator Network.

#UGC #MetaAds #PaidSocial #eCommerce #MarketingTips