We love telling brand stories in unique ways

What we do

At Pretty Social we’re a goal-orientated female-led team spesialising in all things digital marketing with a passion to help businesses grow with a holistic approach.

From e-commerce, to B2B and lifestyle-focussed businesses, our team of experts will strategically design and grow your brand to achieve your measurable goals and scale your business with an authentic online presence.

it’s a good one

Main services

We’ll take care of every detail of your marketing strategy across a wide range of popular platforms, and turn followers into paying clients.

Paid Advertising
  • Meta Ads (Facebook & Instagram)
  • LinkedIn & TikTok Ads
  • Google Ads
Email Marketing
  • Automated Mailers
  • Email Campaigns
  • Newsletters/ Marketing Campaigns
  • Database Building
  • eCommerce Websites
  • Design & Development
  • Website Maintenance

Additional services

Brand Design
  • Brand Identity
  • Graphic Design
  • Social Media Templates
Content Creation
  • Brand/Product Photography
  • Videography
  • Copywriting
Social Media
  • Strategies
  • Social Media Management
  • Community Management
  • Influencer Marketing

Why work with us?

We categorise ourselves as a ‘boutique’ agency for a reason…
Here’s why we think you’ll enjoy working with us:

We are


Years of industry experience means that we’ve built up an enviable little black book of suppliers and an arsenal of strategies to share.

We are


‘Kindness’ and ‘mindfulness’ are two very important words in the Pretty Social vocabulary. We love working with different types of people and businesses – we are social by nature!

We are


We aim to understand our clients’ needs effectively to deliver ongoing value with fewer headaches.

We are

result driven

We define your core goals and set targets in place to make it happen.

First steps to working with us

Discovery call

If you already know which services/package you’re interested in, you can book a 30 min (free) discovery call to discuss your requirement and find out if we’ll be a good client/agency match.


Not sure which services you need? We’ll do an online audit to see what online marketing activities you are currently doing, We’ll meet in order to learn more about your business, your goals and how we can help you improve, and to find out if we’ll be a good client/agency match.

Clients we’ve worked with

Our promise

Give your brand the digital presence it deserves.

We partner with passionate brands who seek to grow by finding holistic digital marketing solutions that not only meet their monthly targets and goals, but create sustainable strategies to fit within your budget, and foster authentic working relationships.

Blog & Resources

A library of why’s & how-to’s

Level up your marketing game


“They understand all the technical forever changing upgrades and back-end bits to Shopify, social media & Mailchimp but they also make everything look irresistible to customers. They have taken my business to the next level.”

Chelle Lovatt, Dear Deer

“Absolutely loved working with Pretty Social. It was such a refreshing experience and the team provided us with helpful tips and an outstanding strategy that is so easy and straightforward to implement. I would recommend them for any business big or small!”

Liesl Carstens, Montagu Snacks

“I get so many compliments for my newsletters and my clients just love them. Our marketing efforts are really making a big impact on my business.”

Madeleine Hugo, The Cotton Company

“Every creative design they deliver reflects the love and passion they have for their work and for my business. I couldn’t be happier with my new Shopify website.”

Andrea Hurter, Maria Cosmetics

“The team from Pretty Social is not only friendly, creative, hardworking, enthusiastic and visionaries; most importantly they deliver what they have promised and so much more!”

Aletté-Johannie Winckler, SA Image

“Great , efficient, friendly service. We love our new brand look and website designed by Anina and the team at Pretty Social. Highly recommend Pretty Social. Give them a call you won’t be disappointed.”

Rae Gouws, Lifestyle Awnings

“Pretty Social did a fantastic job creating a website for me, were easy to communicate with and finished on time with a website that exceeded my expectations!”

Matt Dubber, Element Optics

“It was such a lovely experience working with Anina and her team. I thoroughly enjoyed the process, quick, easy and efficient. So happy with my branding and social media plan. I will definitely continue working with them.”

Kirby Hendricks, Nutrition by Kirby

“I’m very happy with their professional service! It has had a great impact on my LK Fitness App sales. I have peace of mind that my app will be properly advertised to the right audiences every month, and I love their monthly feedback. Thanks for taking the advertising stress off my shoulders!”

Linda Kriel, LK Fitness

Join our community

By completing your details below you’re agreeing that you want to receive our newsletters with inspiration, valuable free resources, special offers and/or new products or services from us.

Please enable JavaScript in your browser to complete this form.

Instagram is our thing

At Pretty Social, creative flair meets data-driven strategy. Watch our social media intern's reaction to the data marketer's world!

What do you prefer, the creative or analytical side om digital marketing?

Follow us for more fun and marketing insights!

#PrettySocialMarketing #CreativeMeetsData #MarketingHumor #SocialMediaStrategy #DigitalMarketing
Exciting opportunity available at Pretty Social! We are looking for an experienced Paid Media Specialist to join our dynamic agency, to help in the delivery of best-in-class digital campaigns for our clients.

Someone who can thrive in a fast-paced environment, has ideas with a strategic edge and analytical skills. 

Hybrid position (2 - 3 days a week from our office in Strand) / we’ll also consider a remote position.

Starting date: Thu 1 Aug '24


 Develop and deliver a winning social media ad strategy while setting relevant KPIs according to business objectives

 Plan, execute and optimise paid campaigns on Facebook, Instagram and LinkedIn and TikTok

 Apply audience insights and analytics data to inform paid social campaigns

 Be up to date with the latest social media trends, apply international best practices and innovative tools

 Customising ad campaigns for digital and social media platforms

 Creating and implementing pay-per-click strategies for Google Ads 

 Researching keywords and writing relevant ad copy

 Optimising Google Ads campaigns by targeting ads to specific demographics (optimised for sales/leads)

 Assessing analytics from advertising campaigns, such as impressions, conversion rates, click-through rates and  more

 Conducting A/B testing to identify high-performing ads and optimise campaigns

 Leveraging audience segmentation and targeting techniques to reach specific consumers

 Generating performance reports for clients 

 Providing suggestions to optimise future campaigns and improve performance

 Allocating advertising budgets for each client based on their goals

 Coordinating with management and account managers to ensure consistent messaging

 Educating clients on the best advertising practices for different platforms

👉 To find out more about the position and its requirements, and how to apply, visit the link in our Bio!

We can’t wait for your applications!
Applications close Wed 26 June ‘24
#jobopportunity #paidadsspecialist #paidads #googleads #metaads #boutiquemarketingagency #prettysocial #accountmanager
As we near the middle of 2024, how have you been staying on track with your goals? Do you find inspiration in creating a vision board or perhaps maintain an inspirational phone background?

Or do you prefer the approach of wishful thinking and manifesting?

Personally, I've found a balance between both methods, often relying on a goal-setting planner to keep me grounded.

However, life's twists and turns sometimes lead me astray, prompting me to offer myself grace for the goals I've missed while celebrating those I've achieved.

How about you? Have you been able to maintain your goals?

Regardless, remember, you're a winner in my eyes!

#goalsetting #midyearcheckin #businessgoals #businessgrowth #prettysocial
'If you really look closely, most overnight successes took a long time.' - Steve Jobs 💡

At Pretty Social we understand that building a strong online presence and achieving remarkable results doesn't happen overnight. It takes consistent effort, strategic planning and dedication. We’re here to partner with you on that journey, turning your hard work into visible success.

For eCommerce businesses a thriving digital presence is key to driving sales and growth.

Let us help you optimise your online store, create compelling marketing campaigns and connect with your target audience effectively.

Ready to elevate your eCommerce business? Contact us today and let’s create a lasting impact together!

#ecommerce #onlinestore #digitalmarketing #growonlinesales #PrettySocial #EcommerceSuccess #DigitalMarketingStrategy

Are you planning to launch a new online store? Or have an existing one you would like to improve, but unsure where to start?
Our comprehensive eCommerce Guide is here to help!

In this FREE GUIDE, we cover everything you need to know about starting and growing a successful online store, including:

👉 The benefits of eCommerce for businesses and consumers

👉 How to define your business idea and niche

👉 Conducting market research and competitor analysis

👉 Choosing an online business name and creating a logo & brand identity

👉 Developing a comprehensive business plan

👉 Sourcing or crafting products

👉 Selecting the right eCommerce platform (Shopify, WooCommerce, etc.)

👉 Securing your website and setting up payment gateways

👉 Managing logistics, shipping, and returns

👉 Designing and developing a user-friendly online store

👉 Optimizing product pages and checkout processes

Ready to transform your eCommerce dreams into reality? Comment “STORE” and we’ll send you a link to download our FREE comprehensive guide and start building your online store today!



#freeresource #eCommerceGuide #OnlineStore #eCommerceBusiness #eCommerceTips #eCommerceSuccess #OnlineBusiness
Welcome to a day in my life, where I balance the hustle of running a digital marketing agency, with the joy of family moments and self-care.

Here are the 5 things I prioritise daily to keep everything in harmony.

1️⃣ Start Strong: Every day begins with a nutritious breakfast and a cup of coffee. It's my fuel to kickstart the day with energy and focus.

2️⃣ Organise and Prioritise: I dive into emails and write my to-do list. Prioritising tasks ensures I stay on track and make the most impact for my clients.

3️⃣ Passion Projects and Little Joys: Whether it's creating an eCommerce guide or cuddling my cat in the office, these moments spark creativity and keep me motivated.

4️⃣ Connections and Breaks: Client meetings and quick snack breaks keep me connected and energised. Taking my 5-year-old to her swimming lesson is a highlight, reminding me why I work so hard.

5️⃣ Continuous Improvement: From website updates to client calls, I'm always looking to improve and deliver excellence.

After work, a beach walk with my daughter helps me unwind. Ending the day by making a healthy meal for my family is the perfect way to recharge and cherish the ones I love!

Every day is a blend of productivity, passion, and precious moments.

✅️ Prioritise what matters, and you'll find balance in the hustle.

#smallbusinessowner #ladyceo #stayorganised #dayinmylife #digitalmarketingagency #agencyowner #businessgoals #worklifebalance #habits #staymotivated