We love telling brand stories in unique ways

What we do

At Pretty Social we’re a goal-orientated female-led team spesialising in all things digital marketing with a passion to help businesses grow with a holistic approach.

From e-commerce, to B2B and lifestyle-focussed businesses, our team of experts will strategically design and grow your brand to achieve your measurable goals and scale your business with an authentic online presence.

it’s a good one

Main services

We’ll take care of every detail of your marketing strategy across a wide range of popular platforms, and turn followers into paying clients.

Paid Advertising
  • Meta Ads (Facebook & Instagram)
  • LinkedIn & TikTok Ads
  • Google Ads
Email Marketing
  • Automated Mailers
  • Email Campaigns
  • Newsletters/ Marketing Campaigns
  • Database Building
Websites
  • eCommerce Websites
  • Design & Development
  • Website Maintenance

Additional services

Brand Design
  • Brand Identity
  • Graphic Design
  • Social Media Templates
Content Creation
  • Brand/Product Photography
  • Videography
  • Copywriting
Social Media
  • Strategies
  • Social Media Management
  • Community Management
  • Influencer Marketing

Why work with us?

We categorise ourselves as a ‘boutique’ agency for a reason…
Here’s why we think you’ll enjoy working with us:

We are

resourceful

Years of industry experience means that we’ve built up an enviable little black book of suppliers and an arsenal of strategies to share.

We are

personable

‘Kindness’ and ‘mindfulness’ are two very important words in the Pretty Social vocabulary. We love working with different types of people and businesses – we are social by nature!

We are

agile

We aim to understand our clients’ needs effectively to deliver ongoing value with fewer headaches.

We are

result driven

We define your core goals and set targets in place to make it happen.

First steps to working with us

Discovery call

If you already know which services/package you’re interested in, you can book a 30 min (free) discovery call to discuss your requirement and find out if we’ll be a good client/agency match.

Consultation

Not sure which services you need? We’ll do an online audit to see what online marketing activities you are currently doing, We’ll meet in order to learn more about your business, your goals and how we can help you improve, and to find out if we’ll be a good client/agency match.

Clients we’ve worked with

Our promise

Give your brand the digital presence it deserves.

We partner with passionate brands who seek to grow by finding holistic digital marketing solutions that not only meet their monthly targets and goals, but create sustainable strategies to fit within your budget, and foster authentic working relationships.

Blog & Resources

A library of why’s & how-to’s

Level up your marketing game

Testimonials

“It was such a lovely experience working with Anina and her team. I thoroughly enjoyed the process, quick, easy and efficient. So happy with my branding and social media plan. I will definitely continue working with them.”

Kirby Hendricks, Nutrition by Kirby

“The team from Pretty Social is not only friendly, creative, hardworking, enthusiastic and visionaries; most importantly they deliver what they have promised and so much more!”

Aletté-Johannie Winckler, SA Image

“Every creative design they deliver reflects the love and passion they have for their work and for my business. I couldn’t be happier with my new Shopify website.”

Andrea Hurter, Maria Cosmetics

“Absolutely loved working with Pretty Social. It was such a refreshing experience and the team provided us with helpful tips and an outstanding strategy that is so easy and straightforward to implement. I would recommend them for any business big or small!”

Liesl Carstens, Montagu Snacks

“I get so many compliments for my newsletters and my clients just love them. Our marketing efforts are really making a big impact on my business.”

Madeleine Hugo, The Cotton Company

“Pretty Social did a fantastic job creating a website for me, were easy to communicate with and finished on time with a website that exceeded my expectations!”

Matt Dubber, Element Optics

“Great , efficient, friendly service. We love our new brand look and website designed by Anina and the team at Pretty Social. Highly recommend Pretty Social. Give them a call you won’t be disappointed.”

Rae Gouws, Lifestyle Awnings

“I’m very happy with their professional service! It has had a great impact on my LK Fitness App sales. I have peace of mind that my app will be properly advertised to the right audiences every month, and I love their monthly feedback. Thanks for taking the advertising stress off my shoulders!”

Linda Kriel, LK Fitness

“They understand all the technical forever changing upgrades and back-end bits to Shopify, social media & Mailchimp but they also make everything look irresistible to customers. They have taken my business to the next level.”

Chelle Lovatt, Dear Deer

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Instagram is our thing

📣 WE'RE HIRING | Paid Media & eCommerce Performance Specialist

Our team is growing, and we're looking for a mid-level Paid Media & eCommerce Performance Specialist to join our team in the Western Cape (Strand)

This is a role for someone who loves performance marketing - someone who gets excited about looking at the data, finding opportunities, optimising campaigns and understanding what is really driving eCommerce growth.

You'll be working across:
✨ Meta Ads
✨ Google Ads
✨ eCommerce performance
✨ Conversion tracking & GA4
✨ Google Tag Manager
✨ Website optimisation & CRO
✨ Paid advertising creative & copy
✨ Performance reporting & insights

Experience with TikTok, LinkedIn and Amazon Ads would be a big bonus.

We're also looking for someone who is comfortable being client-facing, participating in meetings, explaining performance, presenting recommendations and working alongside our Account Managers and wider team.

This is not a traditional Account Management role. We're looking for a specialist who can take ownership of the paid media and performance side of our eCommerce clients.

💻 Hybrid | Strand, Cape Town
🗓️ Monday – Friday | 08h00 – 17h00
💰 R20,000 – R27,000 (CTC, depending on experience)
📌 3+ years' experience required
✨ Permanent 

If you're a performance marketer who enjoys strategy, data, creative and eCommerce and wants to work with a boutique agency and a great portfolio of brands - we'd love to hear from you.

👉 Full job description & how apply: LINK IN BIO

Please share this post with someone who you think could be a great fit. 

#PaidMedia #PerformanceMarketing #eCommerce #MetaAds #GoogleAds  CapeTownJobs
Stop guessing your way through Q4!
The final quarter of the year is a huge opportunity for eCommerce brands - but it moves FAST.

Spring campaigns. Black Friday. Christmas. Year-end sales. And before you know it, you're planning for 2027.

If your marketing currently feels reactive, disconnected or like you're simply trying to keep up, it's time to step back and look at the bigger picture.

My Q4 eCommerce Consulting service is designed to do exactly that.

We'll look at your:
→ eCommerce website & customer journey
→ SEO
→ Meta & Google Ads
→ Email marketing
→ Organic content
→ Content & creative needs
→ Competitors & opportunities
→ Upcoming campaigns & promotions

Then I'll turn it all into a clear, prioritised 3-month roadmap so you know what to focus on, what to improve, where to spend your budget and what to stop wasting time on.

You don't need another list of random marketing ideas, you need a strategy that connects everything.

This is a once-off consulting service, so you can implement the strategy yourself, with your team, or with your existing marketing partners.

If you don't have team yet, we can implement it for you! 

I've opened a limited number of consulting spots for Q4.

If you're thinking “We really need to get our marketing sorted before Black Friday” - don't wait until November.

Comment “Q4” and I'll send you the details.

#ecommercestrategy #q4 #marketingcampaigns
Your branding has an expiry date. Instagram just refreshed its branding after around a decade and it got me thinking...

When was the last time you looked at yours?

I'm not saying you need to completely rebrand every few years. In fact, please don't. 😅

But your business evolves. Your customers evolve. Your products evolve.
And sometimes your branding needs to evolve with it.

A brand refresh doesn't necessarily mean starting from scratch. It could mean refining your colours, typography, imagery, messaging or overall visual direction so your brand feels more relevant, cohesive and aligned with where your business is today.

Because good branding isn't just about looking pretty.
It's about being recognisable, relevant and memorable.

So, be honest...
When was the last time you refreshed your branding? 👇

#newinstagramlogo #BrandStrategy #BrandRefresh #SmallBusiness #logodesign
This is probably one of the most useful AI tools I’ve added to my business this year.

As a digital marketing agency owner, I’m constantly on discovery calls, strategy sessions, client check-ins and internal team meetings.

And if you’ve ever spent 30 minutes after a meeting trying to write up notes, create action items and send follow-up emails, you’ll understand why I love this tool so much.

I’ve been using Granola to help capture meeting notes and turn them into organised summaries, action items and next steps.

My favourite part?
We copy the action items directly into Asana and create subtasks for the team, which saves a huge amount of admin time.

We now use it for:
✔️ Discovery calls
✔️ Client onboarding meetings
✔️ Monthly client check-ins
✔️ Internal team meetings
✔️ Phone calls (on mobile)

And honestly, that’s my favourite kind of AI.
Not the flashy stuff.

The tools that quietly save you time every single week so you can focus on the conversation instead of worrying about taking perfect notes.

I’m still using the free version and it’s been more than enough for our needs.

👇 Comment GRANOLA and I’ll send you the download link. 

And let me know...
Would you like me to share more AI tools and how I’m using them in my business?

#AI #AITools #BusinessOwner #Productivity #DigitalMarketing
I honestly think this could be one of Instagram’s biggest updates for creators and brands. 👀
Instagram is currently testing a new feature called ‘Series’, and if it rolls out to everyone, I think it’s going to change the way we create content.

Instead of people searching through your profile looking for Part 2 or Episode 5, Instagram groups related Reels together and encourages viewers to keep watching.
And that’s exactly why I’m excited.

As marketers, we spend so much time trying to create one viral Reel.
But what if we started creating content people actually wanted to binge-watch instead?

Think about the brands you love following...
✨ Founder diaries
✨ Product launches
✨ Behind the scenes
✨ Tutorials
✨ Customer stories
✨ Weekly tips
That’s the type of content that builds trust over time and trust is what ultimately drives sales.

If you’re an eCommerce brand that need Series ideas, I’ve got a few ideas for you, make sure to screenshot them in my video!

👇 Are you as excited as I am? And what Series would you create for your business?

I’ve already got three new Series ideas planned... so if Instagram releases this feature, you’ll definitely be seeing them on my profile!

#InstagramUpdates #ReelsStrategy #ContentMarketing #SocialMediaMarketing #SeriesFeature
I honestly think this could be one of Instagram’s biggest updates for creators and brands. 👀
Instagram is currently testing a new feature called ‘Series’, and if it rolls out to everyone, I think it’s going to change the way we create content.

Instead of people searching through your profile looking for Part 2 or Episode 5, Instagram groups related Reels together and encourages viewers to keep watching.
And that’s exactly why I’m excited.

As marketers, we spend so much time trying to create one viral Reel.
But what if we started creating content people actually wanted to binge-watch instead?

Think about the brands you love following...
✨ Founder diaries
✨ Product launches
✨ Behind the scenes
✨ Tutorials
✨ Customer stories
✨ Weekly tips
That’s the type of content that builds trust over time and trust is what ultimately drives sales.

If you’re an eCommerce brand that need Series ideas, I’ve got a few ideas for you, make sure to screenshot them in my video!

👇 Are you as excited as I am? And what Series would you create for your business?

I’ve already got three new Series ideas planned... so if Instagram releases this feature, you’ll definitely be seeing them on my profile!

#InstagramUpdates #ReelsStrategy #ContentMarketing #SocialMediaMarketing #SeriesFeature