We love telling brand stories in unique ways

What we do

At Pretty Social we’re a goal-orientated female-led team spesialising in all things digital marketing with a passion to help businesses grow with a holistic approach.

From e-commerce, to B2B and lifestyle-focussed businesses, our team of experts will strategically design and grow your brand to achieve your measurable goals and scale your business with an authentic online presence.

it’s a good one

Main services

We’ll take care of every detail of your marketing strategy across a wide range of popular platforms, and turn followers into paying clients.

Paid Advertising
  • Meta Ads (Facebook & Instagram)
  • LinkedIn & TikTok Ads
  • Google Ads
Email Marketing
  • Automated Mailers
  • Email Campaigns
  • Newsletters/ Marketing Campaigns
  • Database Building
Websites
  • eCommerce Websites
  • Design & Development
  • Website Maintenance

Additional services

Brand Design
  • Brand Identity
  • Graphic Design
  • Social Media Templates
Content Creation
  • Brand/Product Photography
  • Videography
  • Copywriting
Social Media
  • Strategies
  • Social Media Management
  • Community Management
  • Influencer Marketing

Why work with us?

We categorise ourselves as a ‘boutique’ agency for a reason…
Here’s why we think you’ll enjoy working with us:

We are

resourceful

Years of industry experience means that we’ve built up an enviable little black book of suppliers and an arsenal of strategies to share.

We are

personable

‘Kindness’ and ‘mindfulness’ are two very important words in the Pretty Social vocabulary. We love working with different types of people and businesses – we are social by nature!

We are

agile

We aim to understand our clients’ needs effectively to deliver ongoing value with fewer headaches.

We are

result driven

We define your core goals and set targets in place to make it happen.

First steps to working with us

Discovery call

If you already know which services/package you’re interested in, you can book a 30 min (free) discovery call to discuss your requirement and find out if we’ll be a good client/agency match.

Consultation

Not sure which services you need? We’ll do an online audit to see what online marketing activities you are currently doing, We’ll meet in order to learn more about your business, your goals and how we can help you improve, and to find out if we’ll be a good client/agency match.

Clients we’ve worked with

Our promise

Give your brand the digital presence it deserves.

We partner with passionate brands who seek to grow by finding holistic digital marketing solutions that not only meet their monthly targets and goals, but create sustainable strategies to fit within your budget, and foster authentic working relationships.

Blog & Resources

A library of why’s & how-to’s

Level up your marketing game

Testimonials

“They understand all the technical forever changing upgrades and back-end bits to Shopify, social media & Mailchimp but they also make everything look irresistible to customers. They have taken my business to the next level.”

Chelle Lovatt, Dear Deer

“I’m very happy with their professional service! It has had a great impact on my LK Fitness App sales. I have peace of mind that my app will be properly advertised to the right audiences every month, and I love their monthly feedback. Thanks for taking the advertising stress off my shoulders!”

Linda Kriel, LK Fitness

“Every creative design they deliver reflects the love and passion they have for their work and for my business. I couldn’t be happier with my new Shopify website.”

Andrea Hurter, Maria Cosmetics

“It was such a lovely experience working with Anina and her team. I thoroughly enjoyed the process, quick, easy and efficient. So happy with my branding and social media plan. I will definitely continue working with them.”

Kirby Hendricks, Nutrition by Kirby

“The team from Pretty Social is not only friendly, creative, hardworking, enthusiastic and visionaries; most importantly they deliver what they have promised and so much more!”

Aletté-Johannie Winckler, SA Image

“Great , efficient, friendly service. We love our new brand look and website designed by Anina and the team at Pretty Social. Highly recommend Pretty Social. Give them a call you won’t be disappointed.”

Rae Gouws, Lifestyle Awnings

“I get so many compliments for my newsletters and my clients just love them. Our marketing efforts are really making a big impact on my business.”

Madeleine Hugo, The Cotton Company

“Pretty Social did a fantastic job creating a website for me, were easy to communicate with and finished on time with a website that exceeded my expectations!”

Matt Dubber, Element Optics

“Absolutely loved working with Pretty Social. It was such a refreshing experience and the team provided us with helpful tips and an outstanding strategy that is so easy and straightforward to implement. I would recommend them for any business big or small!”

Liesl Carstens, Montagu Snacks

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Instagram is our thing

Our Meta ad specialist took some well-deserved leave, so we thought we’d give ad copy a go...BUT one word at a time!

Turns out, writing a winning ad is a lot harder than it looks! Every great campaign starts with a creative idea... ours just took a slightly unexpected turn.

👇Rate our ad copy out of 10 in the comments
Your website shouldn’t just look good. It should help your business grow.

One of the biggest misconceptions we see is that building a website is simply a design project.
In reality, a successful website combines strategy, SEO, copywriting, design, development, analytics and ongoing marketing.

That’s why we manage the entire process for our clients and work with trusted specialists to ensure every piece is done properly.

Whether you’re launching a new eCommerce store or refreshing your current website, we’re here to help.
✨ Consulting & setup for Maximum Conversions
✨ Website Design
✨ eCommerce Websites
✨ Website Maintenance
✨ SEO Foundations
✨ Content Creation
✨ Conversion Rate Optimisation (CRO)

Have a website project in mind? 
Send us a DM with the word WEBSITE and let’s chat.
Wondering what actually happens when you sign up for Meta ads with an agency? Here’s our exact process, step by step 👇
 
From your first free discovery call, to auditing your account, to daily monitoring once your ads are live - every step is designed to grow your online sales, not just “boost a post.”
 
This month only: sign up in July and your setup fee (normally R2,500) is completely FREE!
 
If you’re an eCommerce or lifestyle brand ready to grow your sales with Meta ads, get in touch - we’ll send you our packages and find the right fit for your goals.
 
👉 DM us “ADS” or click below to get our packages
 
#MetaAds #EcommerceMarketing #DigitalMarketingAgency #SmallBusinessSA #PrettySocial
You’ve seen my face on this account for years. Time you met the other 13+ people making the magic happen 🪄

Pretty Social started with me, a laptop, and a lot of hustle a decade ago. Today it’s a full team of specialists - Meta ads, SEO, Google ads, Email marketing, Shopify, web design, copy, PR, content - all pointed at one thing: making our clients’ businesses grow.

Some I’ve worked with since 2017. Some I met on LinkedIn and clicked with on the first call. Some I’ve never even met in person. 

It doesn’t matter, what does matter is that every single one of them cares as much about our clients’ results as I do.

So next time you’re wondering who’s actually behind your campaign, your emails, your website, your content... this is us. 
All of us.

👋 Save this if you didn’t know how big the team behind the brand actually is
📤 Tag a business owner who still thinks they need to DIY their marketing

#MeetTheTeam #DigitalMarketingAgency #PrettySocial #EcommerceMarketing #WomenInBusiness
WhatsApp is quietly moving away from phone numbers 

You can now reserve a username ahead of the official rollout later this year and if you run a business, this is worth doing today, not “eventually”

No public directory. No searching. People can only reach you if they know your exact username - which makes it a privacy upgrade, not just a rebrand.

Here’s what to do 👇
🔒 Business owners — claim the same handle you use on Instagram/Facebook before it’s gone
🔒 Personal accounts — skip your real name or Insta handle, that defeats the point
🔒 Set up the optional username key for an extra layer of protection

Reservations are first-come-first-served. 3 billion people are claiming names right now.

💾 Save this so you don’t lose it
📤 Send it to a business owner still running everything through WhatsApp

#WhatsApp #DigitalMarketing #EcommerceTips #SmallBusinessSA #SocialMediaUpdate
I heard your paid ads aren’t converting?

If your ads are getting clicks but no sales, it’s usually not the platform, it’s one of these:

1️⃣ Your tracking isn’t set up properly
If your data is off, Meta can’t optimise. You’re making decisions blind.

2️⃣ You chose the wrong objective
Traffic ≠ sales. You’re telling Meta to find clicks, not customers.

3️⃣ Your targeting is off
You’re reaching people who were never going to convert.

4️⃣ Your creative isn’t strong enough
If it doesn’t stop the scroll, it won’t drive action.

5️⃣ Your landing page is losing the sale
Clicks mean nothing if the page doesn’t convert.

Paid ads aren’t the problem - but one of these could be your problem.

Leave me a comment, which one of these could be the reason why your ads aren’t performing?

If you need help improving your Meta ads, send me a DM and let’s chat. 

#MetaAds #PaidAds #DigitalMarketingTips #AdStrategy #FromClicksToCustomers