Careers

1. Paid Advertising

Manage and optimise paid advertising campaigns across:

Core platforms:

• Meta Ads – Facebook & Instagram
• Google Ads – Search, Shopping, Performance Max, Display/YouTube where relevant

Additional platforms – advantageous:

• TikTok Ads
• LinkedIn Ads
• Amazon Ads

Responsibilities include:

• Campaign strategy, setup and optimisation
• Audience research and targeting
• Budget management and allocation
• Campaign structure
• Creative testing and optimisation
• Ad copy and messaging recommendations
• Retargeting strategies
• Product/catalogue campaigns
• Lead generation campaigns 
• Ongoing performance monitoring
• Testing new opportunities and channels
• Identifying underperforming campaigns and taking corrective action
• Scaling campaigns when performance allows

2. eCommerce Performance

Work with clients to improve the performance of their online stores and digital customer journeys.

This includes:

• Analysing eCommerce performance
• Understanding customer journeys and conversion funnels
• Identifying conversion drop-off points
• Reviewing product pages and landing pages
• Making CRO recommendations
• Reviewing offers, messaging and calls-to-action
• Identifying opportunities to improve conversion rates
• Analysing traffic quality vs conversion performance
• Making recommendations based on data rather than assumptions

Experience with Shopify and/or WordPress/WooCommerce would be highly advantageous.

3. Conversion Tracking & Analytics

A strong understanding of tracking is essential for this role.

You should be comfortable with:

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Meta Pixel
• Meta Conversions API
• Google Ads conversion tracking
• eCommerce conversion tracking
• Event tracking
• UTM tracking
• Diagnosing tracking discrepancies
• Identifying missing or inaccurate conversion data
• Reviewing attribution and performance data

You should be able to understand whether the data we’re looking at can actually be trusted and identify when tracking needs attention.

4. Website & Landing Page Optimisation

Work alongside the website team to identify opportunities to improve conversion performance.

This may include:

• Website performance reviews
• Landing page recommendations
• Product page optimisation
• Mobile experience reviews
• CTA optimisation
• User journey analysis
• Checkout/conversion funnel analysis
• Basic UX/CRO recommendations
• Identifying technical or tracking issues affecting advertising performance

You don’t necessarily need to be a developer, but you should be comfortable working with websites and understanding how changes can impact conversion performance. Experience with website development or the ability to make basic website/code changes will be highly beneficial.

5. Data Analysis & Reporting

You will be responsible for understanding campaign performance and turning data into actionable recommendations.

This includes:

• Monitoring campaign KPIs
• Analysing ROAS, CPA, CPC, CTR, conversion rates and revenue
• Identifying trends and anomalies
• Comparing performance over time
• Understanding profitability and commercial objectives
• Preparing performance insights for Account Managers/client reports
• Making clear recommendations for next steps
• Communicating why performance changed, not just what changed
• Using reporting and analytics tools to present performance data clearly and efficiently
• Experience with Swydo or similar digital marketing reporting platforms will be highly beneficial

Highly beneficial: Experience with Swydo, Looker Studio or similar digital marketing reporting platforms.

6. Creative Performance

Paid media performance is closely linked to the quality and relevance of the creative. We are looking for someone who can think strategically about creative and, ideally, create the ads themselves.

You will:

• Develop ad concepts, angles, hooks and messaging based on campaign objectives and performance data.
• Write compelling ad copy, headlines, primary text and CTAs.
• Create paid social creatives for Meta, Google, TikTok and other platforms where relevant.
• Adapt creative for different placements, formats and audiences.
• Analyse creative performance and identify winning concepts, messaging and formats.
• Identify creative fatigue and proactively recommend new concepts and variations.
• Use performance data to inform future creative.
• Work closely with our designer and content team when additional creative support is required.
• If you are not able to create the creative yourself, you must be able to provide clear, detailed and strategic creative briefs to our designer, including the objective, target audience, key message, copy, visual direction, format, CTA and any relevant performance insights.
• Review completed creative before it goes live to ensure it meets the brief and is aligned with the campaign strategy.

Highly beneficial: Experience creating paid advertising creatives yourself using tools such as Canva, Instagram Edits, Adobe Creative Suite or similar, as well as strong copywriting skills.

7. Strategy, Client Communication & Continuous Optimisation 

We are looking for someone who can not only execute and optimise campaigns, but also understand the bigger picture and confidently communicate their thinking to clients.

You will be expected to:

• Develop and implement paid media and eCommerce performance strategies aligned with each client’s objectives.
• Proactively identify opportunities to improve campaign, website and conversion performance.
• Stay up to date with platform developments, new features and emerging opportunities.
• Test new strategies, channels, creative approaches and optimisation opportunities.
• Make clear, data-driven recommendations to improve performance.
• Communicate strategies, recommendations and performance insights directly to clients in a clear, confident and professional manner.
• Participate in client meetings and be comfortable explaining campaign performance, recommendations, testing plans and next steps.
• Present reporting insights and explain why performance has changed, rather than simply presenting the numbers.
• Listen to client objectives and feedback and translate these into practical marketing recommendations.
• Manage client questions relating to paid media, tracking, website performance and conversion optimisation.
• Build professional and positive client relationships while maintaining appropriate boundaries and managing expectations.
• Proactively communicate challenges, performance concerns or opportunities rather than waiting for the client or Account Manager to raise them.
• Work closely with the Account Manager to ensure the client receives a consistent and coordinated strategy across all digital channels.

We’re looking for someone who is: 

Paid Media & eCommerce

• Strong in Meta Ads and Google Ads
• Experienced in managing and optimising eCommerce advertising campaigns
• Commercially minded, with an understanding of how paid media contributes to business growth and profitability
• Interested in CRO and website performance
• Understands the relationship between paid media, website performance and conversion

Analytics & Tracking

• Highly analytical and data-driven
• Comfortable working with numbers and performance data
• Experienced with conversion tracking
• Comfortable working with GA4 and Google Tag Manager
• Able to interpret performance data and turn insights into practical recommendations

Creative & Copywriting

• Strong copywriting and creative thinking skills
• Able to develop advertising concepts, hooks and compelling paid media copy
• Ideally able to create ad creatives independently
• If not a designer, able to brief designers clearly, creatively and effectively
• Understands the relationship between creative, media buying and conversion performance

Client Communication

• Strong client management and communication skills
• Comfortable being client-facing and participating in client meetings
• Able to confidently explain technical and performance marketing concepts in a way that clients understand
• Professional, clear and articulate when presenting strategies, recommendations and performance feedback
• Able to understand client objectives and translate them into practical marketing recommendations
• Comfortable receiving client feedback and translating it into actionable next steps

Working Style & Development

• Proactive and solution-focused
• Highly organised and able to manage multiple client accounts
• Able to work independently and take ownership of responsibilities
• Comfortable communicating and collaborating with Account Managers and the wider team
• Curious and committed to continuously learning and staying up to date with digital marketing platforms and trends
• Interested in AI and using technology to work more efficiently

Essential:

• 3+ years’ hands-on digital marketing experience
• Strong hands-on experience with Meta Ads and Google Ads
• Demonstrable experience managing and optimising eCommerce advertising campaigns
• Experience managing meaningful advertising budgets and responsibility for campaign performance
• Strong understanding of paid media strategy, campaign optimisation and performance marketing
• Strong understanding of conversion tracking and attribution
• Experience with GA4 and Google Tag Manager
• Strong analytical skills and the ability to turn performance data into actionable recommendations
• Experience working with Shopify, WooCommerce or another eCommerce platform
• Good understanding of the eCommerce customer journey and conversion funnel
• Strong copywriting and creative thinking skills, with the ability to develop advertising concepts, messaging and ad copy
• Comfortable being client-facing, participating in meetings and communicating performance, strategies and recommendations
• Excellent communication skills, with the ability to explain digital marketing concepts clearly to clients and internal teams
• Excellent attention to detail
• Highly organised and able to manage multiple client accounts and priorities independently

Advantageous:

• TikTok Ads
• LinkedIn Ads
• Amazon Ads
• Google Shopping
• Performance Max
• Meta Conversions API
• Feed management / product catalogues
• CRO and conversion rate optimisation
• A/B testing
• Website development or the ability to make basic website/code changes
• Swydo or similar digital marketing reporting platforms
• Looker Studio
• Klaviyo, Mailchimp or Omnisend
• Basic HTML/CSS
• SEO knowledge
• Experience with international eCommerce brands
• Experience creating paid advertising creatives using Canva, Adobe Creative Suite or similar

Email your CV and a short video (maximum 1 minute) telling us:

• Who you are and your relevant experience
• Your experience with Meta Ads and Google Ads
• Why you think you’d be a great fit for this role

📩to: info@prettysocial.co.za 

Subject: Paid Media & eCommerce Performance Specialist – Application

Please note: Shortlisted candidates will be required to complete a brief practical eCommerce performance assessment as part of the recruitment process.

If you do not hear from us within 14 days, please consider your application unsuccessful.

We look forward to seeing all of your applications!