Careers
Now Hiring: GOOGLE ADS & WEBSITE PERFORMANCE SPECIALIST
Pretty Social is looking for an experienced Google Ads & Website Performance Specialist to join our growing agency team.
This role is ideal for someone who lives and breathes performance marketing – but also understands that great ads only perform well when websites, tracking and data systems are set up correctly.
You will be responsible for building, managing and optimising high-performing Google Ads campaigns, implementing conversion tracking, and maintaining Shopify and WordPress websites to ensure our clients’ marketing ecosystems are healthy, fast, accurate and conversion-ready.
Meta Ads experience is beneficial but not essential.
| Job Title | Google Ads & Website Performance Specialist |
| Type | Permanent or Freelance (Hybrid) |
| Location | Strand, Cape Town |
| Hours | Monday – Friday, 08h00 – 17h00 |
| Salary | R18 000 – R25 000 (CTC, based on experience) |
| Start Date | 2 February 2026 (or sooner) |
| Experience Level | Mid |
| Minimum Experience | 3+ years |
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What You’ll Be Responsible For
Paid Advertising & Tracking
- Build, manage and optimise Google Ads campaigns across Search, Shopping, Performance Max & Display
- Assist with Meta Ads management (Facebook & Instagram) where required
- Implement full conversion tracking setups (GA4, Google Tag Manager, Meta Pixel, Conversion APIs)
- Configure Google Merchant Centre and ensure product feeds remain accurate and compliant
- Monitor, analyse and optimise campaign performance (ROAS, CPA, CTR, CPC, conversions)
- Run A/B testing on audiences, creatives, offers and landing pages
- Produce monthly performance insights and recommendations
Website & System Management
- Maintain and update WordPress (WooCommerce) and Shopify websites
- Perform website health checks (speed, tracking, broken links, conversion tracking accuracy, SEO basics)
- Upload and update website content, products and collections
- Ensure analytics, pixels and tracking systems are working correctly at all times
- Identify conversion barriers and recommend improvements
Strategy & Collaboration
- Work closely with account managers and management to align paid ads, websites and funnels
- Stay up to date with platform changes and best practices
- Provide strategic input into funnels, landing pages and campaign structure
What We’re Looking For
- 3+ years hands-on Google Ads experience (agency experience preferred)
- Strong understanding of GA4, Google Tag Manager, Merchant Centre & conversion tracking
- Experience working with Shopify and WordPress websites
- Solid understanding of eCommerce funnels and online sales psychology
- Highly analytical and data-driven mindset
- Strong organisational and problem-solving skills
- Comfortable working remotely + in-office hybrid
- Experience with Slack and Asana (or similar)
- Meta Ads experience is a bonus
- Valid driver’s licence & own transport
How to apply
If this sounds like your dream job, please email the following to info@prettysocial.co.za with the subject line: “Google Ads & Website Performance Specialist – Application” by Friday, 16 January 2026:
✅ Your CV with a recent photo (PDF format)
✅ A short video (max 1 minute) telling us who you are and why you’d be a great fit taddressed to Anina Heyns (Founder)
✅ Links to your Instagram, TikTok, LinkedIn Profiles
Note: If you haven’t heard back from us within 14 days, unfortunately your application wasn’t successful.
About Pretty Social
Pretty Social is a boutique digital marketing agency specialising in paid ads, content and growth systems for lifestyle and eCommerce brands across South Africa. We help brands grow sales, visibility and digital presence through strategy-led, performance-driven marketing.
Meet our team here.
We look forward to seeing all of your applications!
