A Guide to Increasing Your ROAS with Meta Ads

Creating a Winning Ad Campaign


A Guide to Increasing Your ROAS with Meta Ads

Looking to boost your brand and increase your ROAS on Meta’s advertising platforms (Instagram and Facebook)?

When it comes to digital marketing, creating a winning ad campaign can make all the difference in increasing your return on ad spend (ROAS). We’ve put together a nifty step-by-step guide to help – if you’re looking to refine your approach to Meta paid ads, take note of these tips and start experimenting with your campaigns!

A well-crafted ad campaign that includes brand awareness and retargeting ads can help you reach new audiences, remind previous visitors about your product or service, and ultimately drive more conversions.

In this guide, we’ll outline the five key steps to creating a winning ad campaign that not only maximises your ROAS, but makes you feel more secure about running ad campaigns for your business on a monthly basis:


Step 1: Develop Your Brand Awareness Ads

Brand awareness ads are designed to introduce your brand to new audiences and increase awareness. The key to creating effective brand awareness ads is to focus on the benefits of your product or service, rather than the features. Use eye-catching visuals and messaging that resonates with your target audience.

PRO TIP: Be sure to include your brand logo, colours, website and tagline to help with brand recognition.


Step 2: Target Your Meta Ads to Specific Audiences

Meta ads are a great way to reach audiences who are interested in similar products or services. It’s essential to target your Meta ads to specific audiences based on their interests, behaviours, and demographics.

PRO TIP: Be sure to make use of Meta’s nifty audience building tools to create great cold, warm and hot audiences so that you are regularly marketing to NEW people as well as EXISTING ones.


Step 3: Implement Your Retargeting Ads

Retargeting ads are a powerful way to remind previous visitors about your product or service and encourage them to take action. Implement retargeting ads on platforms like Facebook to show ads to people who have previously visited your website or engaged with your brand.

PRO TIP: Use dynamic retargeting to show personalised ads that feature the specific product or service that the visitor was interested in.


Step 4: Optimise Your Ad Creative and Targeting

To maximize your ROAS, it’s important to continually optimise your ad creative and targeting. Adjust your targeting based on the performance of your ads to ensure you’re reaching the right people at the right time.

PRO TIP: Use A/B testing to compare different ad creatives and messaging to find the winning combination that resonates with your audience.


Step 5: Measure Your Results and Refine Your Campaign

Finally, it’s essential to measure your ad campaign’s results and refine it over time. Use tools like Google Analytics and Facebook Ads Manager to track your ROAS, click-through rates, and conversion rates.

PRO TIP: Use this data to make informed decisions about your daily ad spend and refine your campaign to improve performance.


Creating a winning ad campaign takes time and effort, but by defining your target audience, developing your brand awareness and retargeting ads, optimising your ad creative and targeting, and measuring your results, you can create a campaign that drives true results for your business. Remember to continually refine and optimize your campaign to maximise your ROAS and drive more conversions.

Need help running ad campaigns that drive sales/leads and deliver the results you want? Get in touch with us for a quotation: Call: +27 79 896 1593 or email info@prettysocial.co.za

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