So what is the buzz around Facebook advertising? Everyone say you should do it but hey, “I am boosting posts and that should cover my advertising for the month, right? Sorry to say, but that is where you have it all wrong!
Social media has become one of the most sought after ways to increase exposure and traffic to your website, turn regular customers into loyal ones and generate leads which in turn leads to an increase in sales. It’s never been cheaper to build your brand and create new demand for your products and services. As little as R500 per ad campaign (which lasts up to 7 days) can go a long way if you use it on a continuous basis.
According to Social Media Today, the average teen spends 9 hours a day on social media while the average person spends 2 hours on social media platforms (according to statistics in January 2017)
If you have a business page, what you may not realise is that less than 0.5 percent of your fans, on average, will actually see your updates/posts. It is sad, we know. Here’s the truth, you need to use Facebook ads if you want your customers and potential customers to find your business. But the good news is you can start off with a small budget and build on it as time goes on.
Businesses can target users with Facebook Ads by location, demographics, age, gender, interests, behaviour, and connections. It can even help you get in front of specific and often motivated, segments of your audience with some powerful ad targeting options you’ve probably never heard of.
Why not show your ads to the people who are already interested in your service or product and visited your website before? “Essentially, remarketing is a type of technology that shows ads for your business to people after they have visited your website, used your mobile app, or given you their email address. People will see these ads when they visit or shop on other websites, use social media, watch videos, use other mobile apps, or search on Google.”
Social Remarketing has in some cases boost engagement rates by three times and increase conversion rates by two times.
Traditional Marketing often requires a sizeable budget for printing etc. With Social Media, you can cut your expenditure in half and get the best return and value for your money.
With Facebook advertising, you will get more website traffic and with that more leads which are likely to convert into sales. The more leads you receive, the more potential for an increase in sales.
Facebook ads comes in all shapes and sizes as you’ve probably seen in your news feed. You can get the right people (your potential customers) to like you page (Like ads), go to your website (Website click ads), enquire directly on Facebook (lead generation ads), signup to your newsletter or download your app (signup/download ads), promote your events (event promotion ads), see your content (post engagement ads) and buy your products and more!
Half a billion Facebook users access it via their mobile devices. So capturing leads from mobile Facebook users is a huge opportunity. One you don’t want to miss out on. Calls to businesses are an essential part of Facebook advertising and it ensures quick and efficient contact with your business. Or like they call it “Real-time contact”
With that being said, Facebook Advertising is going to drive more leads for your business in 2017 than any other paid channel. You’ll need to have the right strategy and execute with agility and precision. Consistency is key. An opportunity that if you take advantage of now, will pay off for many years to come.
Investing in Facebook now you will set yourself up to succeed in the future.
Do you need help with your Facebook Advertising and what to know how our process work?
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