Website Design & Development

Sitemap & navigation

We’ll guide you in deciding which pages and functionality are necessary in order to set up your site for maximum lead generation. This includes a succinct navigation and site map which will form the blueprint of your web design and build.

Hosting

We can assist you with registering your website domain if you haven’t registered one yet. We use www.xneelo.co.za as preferred hosting company. Registration will happen on your own profile and hosting costs are for your own account.
If you’ve already registered a domain at another hosting company, simply share the required login details with us and we’ll take it from there.

Corporate identity

Before we start designing your website, it’s important to review how you present your brand to the world.
We will work with your existing vector logo, brand colour palette and fonts, or assist you in defining your brand identity design.

Visuals

Websites are increasingly visual these days, which is why original, high quality photos are a must to bring your website to life.
We will audit your existing photo library to see what we can reuse online. If you don’t have your own photo library, we can arrange a photo shoot, including make-up and styling.
What’s more, these photos can be reused on your social media posts, blog articles, email campaigns, brochures and much more. Alternatively, we can purchase stock photos.

Copywriting

Imagery is important but your messaging is ALL-important. That’s why we work with skilled digital copywriters who will succinctly convey your brand message in a way that will make information easily digestible and will make a visitor linger longer.
We will compile a list of important SEO keywords and incorporate these into your website copy to boost your search rankings.
We’ll also guide you on what information to include on your website. We do this by compiling a base document which we ask you to complete. If we require further information, our copywriter will conduct a phone interview and additional research.

Timeline: 1 week (once we have all the info)

Web design

Once we’ve gathered all the assets to work with (the site map, functionality, copy and images), we work with clients to decide on a design that fits their brand. Here we will ask you to share examples of websites that you like as a guideline. We will then design a website look and feel to give you a first idea of how your site will appear.
We can’t commence this process until we’ve received all necessary copy and imagery. Once we’ve sent the first design for comments, we can make some small tweaks to the design such as colours, icons and layout. We will then revert with a second draft and once that is approved, we will commence with building your website.

Timeline: 1-2 weeks (once we have ALL the info)

Web development, testing & launch

Once your website look and feel is approved, we’ll start with developing your site. Clients receive a preview link which enables them to see the website ‘in action’ as if it was live. At this stage, there shouldn’t be too many changes but small amends can be made. Additional changes which was not incorporated in the look and feel, may result in additional costs (but anything is possible!).
Upon site approval, we’ll go into the testing phase to make sure the layout works well on all devices (mobile, tablet, laptop and desktop), and all enquiry forms and functionality will be tested before launching your website.

Timeline: 2 weeks for development (excl. testing)

Website health & maintenance

Once your website is live, it’s important to keep it in good working order by regularly updating your Wordpress and plug-ins used, as well as making regular back-ups. It’s also important to regularly add new content and imagery to your site. Think new blog posts, or new service or product pages. We can help you with ideas on keeping things fresh, as well as assist with any regular maintenance.

Timeline: Monthly