Social Media Workshop

Social Media Workshop

Date: Thu 5 Oct ‘17
Venue: Erinvale Estate Hotel & Spa, Somerset West

Time: 08h30 for 09h00 – 17h00
Cost: R 3 250 p/person
Closing date: Fri 22 Sept '17

We only allow a maximum of 20 students per workshop so that personal attention can be given to everyone.

What you will learn

Understanding the difference between social channels and the appropriate treatment of each
Setting up a social media strategy and establishing a structured calendar for posting
How to effectively engage in social listening with your prospects and customers
How to measure social media success to optimize your approach
Tools that can help you stay organized and consistent along the way

The Social Media Workshop is very interactive and practical.
Our training is based on a hands-on, you-can-do-it, how-to-do-it, step-by-step approach.

Learning Material

Once your booking is confirmed and paid, you will receive our in-depth manual which you need to study before the workshop.
On the day you will hands-on how to implement what you have learned.

What to bring

Your laptop and charger
Cell phone charger
Images & content as requested 2 weeks before workshop

What is included:

Printed workbook & notes
Notebook and pencil
Name tag/card
Free Wi-Fi
Arrival: Tea and coffee, served with breakfast snacks
Bottled water and soft mints
Morning: Tea and coffee, served with light snacks
Buffet Lunch including your choice of fresh juice or homemade ice teas
Afternoon: Tea and/or coffee with a freshly baked pastry

Who is it for?

Small business owners managing their own Social Media
Marketing Co-ordinators / those wanting to start a career in online marketing
Graphic Designers / Web Designers

Discounts available:

Choose one of the following:
10% Early Bird discount if booked and paid 30 days in advance
10% Discount for 4 or more delegates from the same organization

Workshop Outline

Social Media Strategy

  • Building your Social media strategy
  • Setting Goals and Objectives
  • Assessing your target audience
  • Choosing the right social media platforms

Facebook Marketing

  • What to post on Facebook
  • How to drive traffic to your website
  • Listening & lead generation
  • Engaging with your followers
  • Measuring your success (ROI)

Content Creation & Calendar

  • The Importance of Content Marketing
  • Different types of content for Social Media
  • Creating your Content Calendar
  • Creating images for Social Media
  • Measuring your content (KPI’s)

Instagram Marketing

  • Determine your goals & metrics
  • Determine your brand guidelines
  • 10 types of posts to try
  • How to use Instagram Stories
  • How to use hashtags
  • How to run a contest to grow followers
  • Instagram etiquette
  • Creative inspiration


This is what people had to say, after attending our workshop
  • Lisa Stocks
    I thoroughly enjoyed the course given by Pretty Social. It was very informative and Anina was super knowledgeable. The day flew by and it actually left me wanting to learn more! I also loved the fact that there were such a mixed bunch of people doing the course, from young and old to new start-ups and people who have been in business for a few years. I highly recommend it.
    Lisa Stocks
  • Leigh Harding
    I'm the quirky girl in the office who's always dying to learn something new. Therefore, when I picked up on The Pretty Social workshop, it was the perfect opportunity for me to have a "back-to-go" school day and I loved every minute of it. If you're wondering - I was sitting up straight in the front of the class ;) It was an experience learning from the most amazing minds in the business and it's definitely a workshop you don't want to miss!
    Leigh Harding
    SA Weddings
  • Natalie Gautier
    The Pretty Social social media workshop came at exactly the right time for our startup - it gave us new tools and expanded upon our existing understanding of the social environment. A treasure-chest of insight, information and the take home book has become my new social bible and go-to guide that will not leave my side as I navigate the social landscape and get our business the exposure it deserves. Thank you, Anina and team!
    Natalie Gautier
  • Clever Little Monkey
    "Pretty Social is a boutique marketing agency that has recently started working with Clever Little Monkey. They are professional, experienced marketers who specialise in social media marketing. They know their stuff, they're on the ball and are a pleasure to work with."
    Clever Little Monkey
  • Aletté-Johanni Winckler
    “The team from Pretty Social is not only friendly, creative, hard working, enthusiastic and visionaries; most importantly they deliver what they have promised AND SO MUCH MORE. My life and business would not have been the same without Pretty Social! I will recommend them to everyone!”
    Aletté-Johanni Winckler

Booking Confirmation & Payment

FULL PAYMENT is required to reserve your seat.

Account name: Pretty Social Media Specialists
Bank: First National Bank
Branch code: 250 655
Account number: 626 4988 7992
Reference: Your company name / your name & surname

Proof of payment must be emailed to Pretty Social: info@prettysocial.co.za


30 days prior to Workshop – 50% will be paid back to client
Less than 2 weeks prior to Workshop – non-refundable


Should you have any questions about this workshop, please complete the form below.

[contact-form-7 id="2475" title="Workshop Booking Form (5 Oct)"]