Facebook Advertising Workshop - Pretty Social

Facebook Advertising Workshop

Facebook Advertising Workshop

Date: Thu 26 Oct ‘17
Venue: Erinvale Estate Hotel & Spa, Somerset West

Time: 08h30 for 09h00 – 17h00
Cost: R 4 500 p/person
Closing date: Fri 20 Oct '17

We only allow a maximum of 12 students per workshop so that personal attention can be given to everyone.

What you will learn

How to Market on Facebook & Instagram with ease
Connect with new audiences and lower ad costs via Facebook Ads
Track Facebook ad conversions
Use advanced features of Facebook advertising
Average R1.00 per engagement/like/click with my Facebook ad strategies

The Social Media Workshop is very interactive and practical.
Our training is based on a hands-on, you-can-do-it, how-to-do-it, step-by-step approach.

Learning Material

Once your booking is confirmed and paid, you will receive our in-depth manual which you need to study before the workshop.
On the day you will hands-on how to implement what you have learned.

What to bring

Your laptop and charger
Cell phone charger
Images & content as requested 2 weeks before workshop

What is included:

Printed workbook & notes
Notebook and pencil
Name tag/card
Free Wi-Fi
Arrival: Tea and coffee, served with breakfast snacks
Morning: Tea and coffee, served with light snacks
Bottled water and soft mints
Buffet Lunch including your choice of fresh juice or homemade ice teas
Afternoon: Tea and/or coffee with a freshly baked pastry

Who is it for?

Full time Marketing Coordinators
Online Marketers
Marketing Managers

Workshop Outline

Chapter 1: Getting Started

  • Ads Manager v/s Power Editor
  • Ideal ad dimensions / creating images for your Ads

Chapter 3: Setting up target audiences

  • Researching your ideal prospect
  • Building your Targeting Audiences
  • Setting up Custom Audiences

Chapter 6: Creating your Ad Campaign

  • Choosing your ad goals

Chapter 8: Creating your Ads

  • Creating more engaging ads

Chapter 10: Measurement

  • Measuring return on Investment (ROI)
    • Adjusting your strategy

Chapter 2: Setup

  • How to setup your Facebook Ad account
  • Generating your Facebook pixel code

Chapter 4: Building your Ad Reports

Chapter 5: Preparing your Ad Campaigns

Chapter 7: Creating your Ad Set

  • Setting your budget
  • Creating your ad images

Chapter 9: Setting up different Ad Campaigns

  • Like Ad Campaign
  • Post Page Engagement Ad Campaign
    • Web click (single image) Campaign
      • Web click Carousel (multiple images) Campaign
        • Lead Generation Campaign
        • Instagram Ad Campaign

Booking Confirmation & Payment

FULL PAYMENT is required to reserve your seat.

Account name: Pretty Social Media Specialists
Bank: First National Bank
Branch code: 250 655
Account number: 626 4988 7992
Reference: Your company name / your name & surname

Proof of payment must be emailed to Pretty Social: info@prettysocial.co.za


30 days prior to Workshop – 50% will be paid back to client
Less than 2 weeks prior to Workshop – non-refundable


Should you have any questions about this workshop, please complete the form below.

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