WHY EMAIL MARKETING
Email marketing is an affordable, effective way to engage customers that can have a significant impact on your business’s bottom line. You have a virtual database of social media followers, but your database is your email contacts. Email is the glue that binds everything together.
It has a large reachEmail is the currency of the web, and anybody who is online has an active email address. So when it comes to connecting with your prospects and customers, there’s no channel with a wider reach than email.
Must be integrated with social mediaYour email subscribers already asked you to send you information about your business, so by Including and promoting social sharing or share with your network options in an email you can extend the reach of your emails, allow you to identify key influencers, provide an opportunity for list growth, it provides another platform to connect with your audience, expand the reach of your message
EMail has a higher ROI (return on investment)The ultimate goal for marketers is to turn potential customers into paying customers.
Email delivers your messageEmail is the proven marketing channel to ensure your audience gets your message. 90% of email gets delivered to the intended recipient’s inbox
Email drives conversionThe average click-through rate of an email campaign is around 3% of your total recipients. It is highly measurable and you can have access to metrics like opens, clicks, bounces, forwards, social shares, and more.
MAKING EMAIL MARKETING WORK FOR YOUR BUSINESS.
Effective email marketing campaigns come in all shapes and sizes. Here are few ideas of how you can connect with your audience:
Offers & Promotions
BENEFITS OF EMAIL MARKETING:
- It’s the most dominant communication channel
- It’s cost effective
- It is measurable
- 72% of people prefer email marketing above any other marketing channel
- It stands the test of time, dates back from 1978 and is here to stay.