Are you struggling to gain more followers on your Instagram account? One needs to be goal-oriented, authentic, constant and use every tool at your disposal to grow your account.
Here are 16 ways that can help you grow your Instagram account:
Create a clear InstagramStrategy:
Research your competitors – Look at type of content they use. The frequency of posts. How they engage with their audience. Key industry hashtags.
Decide what story you are going to tell and tell it consistently – What does your brand look like. Make sure that your posts are relatable and recognizable
Set Goals – Know what you are aiming for. Target the right followers for your niche. Create great and visually compelling content.
Study your competition, see how they engage, what hashtags they use and what are they posting. See how they engage with their audience and what content is generating the best response.
Always stay one step ahead of your opponents.
Craft a great bio and profile:
A well-crafted profile is an important key to increase your followers
Name – Up to 30 characters and include a keyword
Username – Consistent with your username on other social media platforms
Website – Clickable link
Bio – 150 Characters. Inform people why they should follow you and convey your brand identity.
Choose an Instagram Aesthetic:
Your look is everything
Adopt a general brand aesthetic – stick to it. This can help attract the right audience for your brand. It helps create an engaging community
Find what works for you and what looks appealing
Apps you can use are – Mextures or VSCO
Consistency is key
Only use 1 or 2 filters – apply them to every photo. Limited filters can help create a niche for your account. Can also aid in building brand recognition
Your posts need to be cohesive with one another – style, colour selection and filters
Be picky with your content:
Don’t just post anything to your profile – always have a visual and consistent approach.
If photos that don’t suit your brand values – post them on your private account.
Post consistently and at the right time:
Plan & create your content ahead of time
Use a scheduling tool like later.com to schedule your content
Scheduling your content for optimal engagement – Determine the best time to post by looking at your insights. This will be a trial and error process
Use compelling captions:
Your caption plays a big role in increasing engagement.
Place the most important word up front.
Ask a question – This encourages your audience to leave a comment and so your account will become more visible to other people.
Try Emoji – Emoji can help draw reader’s attention.
Try different caption lengths: Test if in depth storytelling or ultra-short captions work better.
This will increase your potential audience.
Tag Users – Tag users that feature in your photos. Tagging someone encourages them to engage. Encourage the followers to tag their friends.
Tag your location
Have a solid Hashtag Strategy
Use the right hashtags – help you expose your brand to large and targeted audiences
Establish which hashtags your audience uses most actively – after that search for posts that use those hashtags.
Search for hashtags that have an active and involved community behind them – effective way to interact with like-minded users and it raises awareness about your brand. By using hashtags on your posts – you help other Instagram users – help other Instagram users follow, engage and discover your account.
By using targeted hashtags and expanding your brand messaging by promoting your brand hashtag – you can reach new audiences.
Hashtags have to be appropriate to your content and fit what you are posting about.
Engage with your followers & other companies:
Comment on other user’s post
Make your comments interesting so that other people might click on your profile.
Genuine comments are comments which others find funny, useful or interesting.
Good comments should have personality, inspire others to take action and should be engaging.
Identify relevant accounts – share, comment and like their accounts to get involved.
Monitor relevant locations, hashtags and keywords
Get the word out there about your Instagram page in all/any way
Run a competition or giveaway:
This can help grow your audience
Drive traffic to your website
Ask people to follow, like or comment on your posts
It’s a fun and easy way to promote your business
It’s one of the easiest ways to gain exposure – will aid in getting followers
Partner with other business – this will help promote your contest to your audience and theirs
By getting Instagram users to tag their friends in the comments – will draw more attention to the content and can cause you to gain more followers
Make use of Instagram Stories:
Instagram Stories – 1 in 5 stories result in direct message
Create meaningful connections with your audience – they can be fun and versatile
This helps build a deeper connection with your client
Share behind the scenes
Make use of your creative side with all the tools
Adobe Spark and Canva can be used for customization of your stories
Turn more visitors into Followers with Instagram Stories Highlights:
The look of your Instagram profile is crucial – it is your 1st opportunity to make a great impression and entice people to follow you
Instagram Story Highlight acts like a movie trailer – it is a creative way to express yourself, drive traffic, market your business and show off your products or services
Stories Highlights is a great way to attract new followers – showcase what you offer, why they should follow you and what your business does
Created icons/featured images for your highlights that fit in with your brand look & feel
Share engaging videos & Boomerangs:
65% of all ad impressions on Instagram are made via Video
Videos are a powerful tool – they help build trust with followers and reach new audiences
Videos are one of the best tools to increase conversation and leads
Videos will help boost your engagement rate
Use hashtags correctly on videos – this can increase your reach
Boomerang is a great way to generate engagement
Go Live on Instagram:
Real time interaction strengthens your connection with your audience
Showcase your brand values
Your goal should never be to sell your service or products
Businesses use Instagram Live to tease new products and services
Run Q&A’s and tutorials
See what is trending on live broadcasts on Explore pages by tapping on Top Live – Top Live videos are trending due to engagement and viewer amounts
Top Live section depends on: time of day and location