Email Marketing - Pretty Social

Email Marketing

EMAIL MARKETING


Email marketing is an affordable, effective way to engage customers that can have a significant impact on your business’s bottom line. You have a virtual database of social media followers, but your database is your email contacts. Email is the glue that binds everything together.


WHY EMAIL MARKETING

Email marketing is an affordable, effective way to engage customers that can have a significant impact on your business’s bottom line. You have a virtual database of social media followers, but your database is your email contacts. Email is the glue that binds everything together.


IT HAS A LARGE REACH  
Email is the currency of the web, and anybody who is online has an active email address. So when it comes to connecting with your prospects and customers, there’s no channel with a wider reach than email.

MUST BE INTEGRATED WITH SOCIAL MEDIA
Your email subscribers already asked you to send you information about your business, so by Including and promoting social sharing or share with your network options in an email you can extend the reach of your emails, allow you to identify key influencers, provide an opportunity for list growth, it provides another platform to connect with your audience, expand the reach of your message

EMAIL HAS A HIGHER ROI (return on investment)
The ultimate goal for marketers is to turn potential customers into paying customers.

EMAIL DELIVERS YOUR MESSAGE
Email is the proven marketing channel to ensure your audience gets your message. 90% of email gets delivered to the intended recipient’s inbox

EMAIL DRIVES CONVERSION
The average click-through rate of an email campaign is around 3% of your total recipients. It is highly measurable and you can have access to metrics like opens, clicks, bounces, forwards, social shares, and more.

MAKING EMAIL MARKETING WORK FOR YOUR BUSINESS.


Effective email marketing campaigns come in all shapes and sizes. Here are few ideas of how you can connect with your audience:

Newsletters

This is an ideal way of communicating with your audience on a regular basis where you can share your latest company news, creative content, promotions, new products, new services, give-aways and more.

Offers & Promotions

Drive additional revenue back to the business with special offers. This is an ideal way to drive traffic to your website

Announcements

Share exciting announcements - such as a new product or service - with your audience.

Upcoming Events

Running an event? Let your customers know by email invite them to your events throughout the year.

Surveys

Collect customer feedback by embedding surveys in your email marketing campaigns.  This will help you to get to know your customers in order to send them relevant content and offers.

BENEFITS OF EMAIL MARKETING:


  • It’s the most dominant communication channel
  • It’s cost effective
  • It is measurable
  • 72% of people prefer email marketing above any other marketing channel
  • It stands the test of time, dates back from 1978 and is here to stay.

Contact us

If you have questions about our services, you are welcome to book a FREE 30 minute Skype discussion or set up a meeting.


WHICH SERVICES ARE YOU INTERESTED IN?:
EMAIL MARKETINGDATABASE BUILDING